Scams are a growing problem, with about 1 in 5 adults saying they’ve lost money to them at one point.
Others lose personal information, their sense of trust, and a lot of sleep because of scams. From the outside, it’s easy to scoff. “How could a person fall for these scams? Why would they go along with them? It seems so obvious!”
For the skeptic looking in, it’s almost like the scam victims were operating from a different mindset or even a different reality. Psychology tells us this may actually be the case, in some sense.
The Psychological Explanations of How Scams Succeed
Some psychologists refer to the brain as an algorithm that runs on confirmation bias. This means the moment the mind accepts an assumption as fact, it will begin filtering out evidence that challenges this assumption’s validity. In addition, the mind will be more inclined to accept any supposed evidence that reinforces the initial assumption.
When a person is contacted by scammers, especially if they believe they are in trouble or danger, the assumption that they must correct the situation can take hold immediately. Fear, confusion, and panic can all lead even the most careful of individuals to fall for scams, while ignoring otherwise clear warning signs.
This urge to “want to believe” can result in psychological blind spots. These are unacknowledged behavioral patterns that can drive certain actions. For example:
- A person who hasn’t confronted their loneliness may fall for a romance scam
- Someone who is too generous may be inclined to send money or goods to others
- An individual who is afraid to ask for help may cooperate with scammers without thinking twice
So what’s the solution to rewiring your mind to thwart scams? The first step is to stop and breathe. Don’t take any communication you receive as automatically factual. Be skeptical of everything, no matter how formal it may seem. When in doubt, end a communication and contact the supposed organization behind it. Whether it’s the SSA, IRS, your bank, or any other entity, you can ask them directly if a communication you received is legitimate.
Before we roll our eyes at scam victims, let’s remember that a person’s mind can make them vulnerable and even blind them from seeing the truth. It’s not just a scam – it’s the science of how the mind works.
To learn more about scam avoidance, bookmark our blog for new posts every week.









